This past week I did my final transcription of an interview, and started my new project. The final interview I transcribed was one where my supervisor interviewed Hiten Shah who has done Internet marketing work. Shah discussed social media, but argued that the term is outdated. He stated that what is important is how Facebook or Google search results can reveal much about human psychology and behavior. The fact that the Internet allows us to socialize is less important than how the Internet, through what is normally called social media, can show and teach us much about human beings and how they behave. I think Shah was arguing that the Internet perfectly mimics how people behave in the real physical world. In other words, people often behave on the Internet the way they do in the physical world. Perhaps that is true on Twitter and Facebook as people interact with friends, family, and some well known Internet personalities they follow. But I do not think it is entirely true on many Internet message boards where strangers communicate and behave in ways they may not in the real physical world (such as going on the Internet Movie Database and making racist or sexist remarks they may not towards people they speak to face to face). Nevertheless, librarians could use Facebook and Twitter to learn about the people they serve and how to meet their information needs.
The new project I started this week is a report on mobile technology, which is designed to inform members of The Association of Virtual Worlds about mobile trends, and any news related to mobile technology. So far I have cut and pasted into a Microsoft Word Document all my supervisor's blog posts about mobile technology. In the next couple of weeks, I will be doing an observation and analysis of all the major mobile trends, and will do a conclusion and support it with references to the blog posts.
Thursday, February 23, 2012
Thursday, February 16, 2012
Week 4
This was the final week of transcribing interviews. The purpose of transcribing interviews was to give me an understanding of virtual worlds, the virtual worlds industry, mobile technology, 3D immersive technology, and the general purpose of The Association of Virtual Worlds.
This past week I have transcribed interviews with June Herold who discussed how younger business people can help introduce virtual technology to midsize companies, and Jessica Butcher who discussed how to help customers and businesses gain a greater understanding of new technologies. Basically, they focused on how to introduce new technologies to not only businesses and their customers, but to our culture. The interviews remind us that we have much work to do with introducing new technologies to information professionals and libraries.
Next week, I will learn about how the news aspect of The Association of Virtual Worlds works, and will be putting together news related blogs for their customers.
This past week I have transcribed interviews with June Herold who discussed how younger business people can help introduce virtual technology to midsize companies, and Jessica Butcher who discussed how to help customers and businesses gain a greater understanding of new technologies. Basically, they focused on how to introduce new technologies to not only businesses and their customers, but to our culture. The interviews remind us that we have much work to do with introducing new technologies to information professionals and libraries.
Next week, I will learn about how the news aspect of The Association of Virtual Worlds works, and will be putting together news related blogs for their customers.
Friday, February 10, 2012
Update for Week 3
With the exception of a couple more interviews to transcribe, I am almost reaching a new level in the internship for The Association of Virtual Worlds. Later in the week, or perhaps the following week, my job will be to collect and put together blogs written by members of the Association. I will be putting them together in a particular order, most likely by date; although my supervisor will explain more about this task during our next telephone meeting.
The two interviews I transcribed this past week were more on the corporate perspective. One was an interview with Matthew Warneford who specializes in virtual products that will help companies market, advertise, and promote their business. The other interview was with Scott Kellner who has helped companies set up virtual environments to enable people to have live chats and forums with professionals, to help people learn about foreign or third world cultures such as those in Africa, and to allow business professionals like sales people get together and learn about new products. Warneford and Kellner in other words, help companies set up virtual environments so they can become knowledgeable and skilled in the latest products, and thus be competitive in the workplace.
I do like the idea of libraries using virtual environments to allow librarians to communicate and collaborate with the public, and also librarians using virtual environments to work together on all aspects of their business from discussing and creating library policies to collection development. I worry, however, that many libraries may not have the budgets for virtual environments. In these harder economic times, libraries have more important things to worry about such as developing and managing their collections, meeting the specific needs of the communities they serve as inexpensively as possible, struggling to hold onto their staffs considering all the layoffs that have occurred in recent years, and maintaining an environment and facilities that are user friendly and enable the public to easily navigate through the library and find the information that meets their needs.
Christopher Zeidel- February 10, 2012
The two interviews I transcribed this past week were more on the corporate perspective. One was an interview with Matthew Warneford who specializes in virtual products that will help companies market, advertise, and promote their business. The other interview was with Scott Kellner who has helped companies set up virtual environments to enable people to have live chats and forums with professionals, to help people learn about foreign or third world cultures such as those in Africa, and to allow business professionals like sales people get together and learn about new products. Warneford and Kellner in other words, help companies set up virtual environments so they can become knowledgeable and skilled in the latest products, and thus be competitive in the workplace.
I do like the idea of libraries using virtual environments to allow librarians to communicate and collaborate with the public, and also librarians using virtual environments to work together on all aspects of their business from discussing and creating library policies to collection development. I worry, however, that many libraries may not have the budgets for virtual environments. In these harder economic times, libraries have more important things to worry about such as developing and managing their collections, meeting the specific needs of the communities they serve as inexpensively as possible, struggling to hold onto their staffs considering all the layoffs that have occurred in recent years, and maintaining an environment and facilities that are user friendly and enable the public to easily navigate through the library and find the information that meets their needs.
Christopher Zeidel- February 10, 2012
Saturday, February 4, 2012
Blog Post for Week 2
My supervisor, another intern, and myself had a telephone conference at the start of the week. The conference was meant to discuss the week's assignments, in which I was given the assignments to transcribe two more interviews for an upcoming book by The Association of Virtual Worlds, and a brief discussion about what we interns are hoping to learn from this internship, and why we wanted to intern for the Association of Virtual Worlds. I wanted to intern for this organization because libraries can use virtual worlds, 3D technology, and all technologies discussed in the two interviews I transcribed during Week 2 to connect with the populace.
The two interviews I transcribed were one where my supervisor interviewed Brenda Young, and the other in which my supervisor interviewed Al Caudullo. The Brenda Young interview was about how to integrate technological innovations into corporate business, and the Al Caudullo interview focused on how to integrate 3D technology into business.
Brenda Young has a company called The Marvay Group, and she does consulting in marketing, social media, strategy development, and innovation incorporation. Her argument is that companies, or anyone, need to embrace mobile technology to get ahead in the world such as using smart phones and IPads to communicate with their customers and work with others within their companies or organizations.
Al Caudullo makes 3D documentaries and argues that companies should use 3D technology to give customers ideas and feelings about how things work. For example, a restaurant could allow people to view 3D versions of whatever food is on their menu to simply get them interested in the food and give them appetites for it. At one point during the interview, Caudullo described an incident in which people in Bangkok's Chinatown District viewed 3D images of fish, and developed cravings for real fish. Another example would be that apartment owners could give people 3D tours of apartments so they know what the apartments look like inside before deciding to move into them.
I imagine that librarians could give people 3D tours of a library's collection and space, so they know whether or not the library will meet their information needs. Furthermore, librarians could connect with library users and other librarians through mobile technology to strengthen a library's place within the community. Library's are of course using this technology, so I find interning for the Association useful since it is most likely that I and future interns will have to use such technology as librarians; assuming that libraries can fit 3D technology into their budgets.
Christopher Zeidel, February 4, 2012
The two interviews I transcribed were one where my supervisor interviewed Brenda Young, and the other in which my supervisor interviewed Al Caudullo. The Brenda Young interview was about how to integrate technological innovations into corporate business, and the Al Caudullo interview focused on how to integrate 3D technology into business.
Brenda Young has a company called The Marvay Group, and she does consulting in marketing, social media, strategy development, and innovation incorporation. Her argument is that companies, or anyone, need to embrace mobile technology to get ahead in the world such as using smart phones and IPads to communicate with their customers and work with others within their companies or organizations.
Al Caudullo makes 3D documentaries and argues that companies should use 3D technology to give customers ideas and feelings about how things work. For example, a restaurant could allow people to view 3D versions of whatever food is on their menu to simply get them interested in the food and give them appetites for it. At one point during the interview, Caudullo described an incident in which people in Bangkok's Chinatown District viewed 3D images of fish, and developed cravings for real fish. Another example would be that apartment owners could give people 3D tours of apartments so they know what the apartments look like inside before deciding to move into them.
I imagine that librarians could give people 3D tours of a library's collection and space, so they know whether or not the library will meet their information needs. Furthermore, librarians could connect with library users and other librarians through mobile technology to strengthen a library's place within the community. Library's are of course using this technology, so I find interning for the Association useful since it is most likely that I and future interns will have to use such technology as librarians; assuming that libraries can fit 3D technology into their budgets.
Christopher Zeidel, February 4, 2012
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